Area code 978 serves the picturesque northeastern region of Massachusetts, encompassing vibrant communities with a rich blend of history and innovation. It includes major cities like Ayer, known for its charming small-town feel and strategic location. Business owners might choose to use this local area code to tap into a community-oriented market, fostering strong local connections. Ayer's proximity to major transportation routes offers easy access to both regional and national markets, making it an attractive base for business growth. The area code 978 symbolizes a commitment to local engagement and the promising potential of Massachusetts's thriving regional economy.