Last update: August 2026.
This Messaging Policy (“Policy”) governs all messages you send through the 2Chat service operated by Nagence, Inc. (“Company”, “2Chat”, “we”, “our”, “us”), including SMS, MMS, WhatsApp and WhatsApp Business API messages. It forms part of our Terms of Service and is incorporated into them by reference, alongside our Acceptable Use Policy.
We may update this Policy at any time by posting the amended version on this page. Carrier and channel provider requirements change frequently and this Policy changes with them.
All messages you send through the Service are treated as application-to-person (“A2P”) messaging, whether they are sent one at a time from the inbox or in bulk through the API.
Before sending the first message to any recipient, you must obtain that recipient's consent to receive messages from you, and you must make clear at the time of consent what type of messages you intend to send.
Consent obtained for one type of message does not extend to another type. Consent to receive transactional or service messages is not consent to receive marketing messages.
You must maintain records of the consent you obtained, including its date, its source and the wording the recipient agreed to, for as long as you continue to message that recipient and for a reasonable period afterwards. You must produce those records to us on request.
Every message you send must clearly identify the party that obtained the recipient's consent, unless your identity is unambiguous from a registered and displayed sender identity.
You may not send a message that misrepresents who you are, or that is designed to appear to originate from another business.
Your first message to each recipient must tell the recipient how to stop receiving messages, for example by including language such as “Reply STOP to unsubscribe”.
You must honor opt-out requests, including the keywords STOP, STOPALL, UNSUBSCRIBE, CANCEL, END and QUIT, and their equivalents in the language of your message. Once a recipient opts out, you must stop sending to that recipient.
If you send recurring messages, you must give recipients a clear reminder of how to unsubscribe on a periodic basis.
Opt-out handling provided by the Service does not relieve you of this obligation on any list you also operate elsewhere.
Opting out is not the same thing as do-not-call screening. Checking your list against the do-not-call registries that apply to it, and keeping your own internal do-not-call and suppression list, is your responsibility, as set out in the Do-not-call and suppression lists section of the Terms of Service.
Where a destination country, carrier or channel provider requires registration of a brand, campaign, sender identity or use case before traffic may be sent, you must complete that registration and keep it accurate before you send.
We may block or refuse unregistered traffic without notice. You remain liable for any fee, surcharge or penalty passed on to us as a result of your unregistered or incorrectly registered traffic.
You may not send messages containing or promoting content that our carriers and channel providers prohibit. Depending on the destination, this typically includes:
sex, hate, alcohol, firearms and tobacco;
cannabis and other controlled or illegal substances;
high risk financial offers, including payday loans, debt reduction and get rich quick schemes;
deceptive marketing, phishing and fraud;
any content that is illegal in the recipient's jurisdiction.
The Service depends on third party carriers and channel providers to deliver your messages, including Meta Platforms, Inc. and WhatsApp LLC for WhatsApp and WhatsApp Business API traffic, and our telecommunications carriers for SMS and MMS traffic.
You must comply with the published policies of those providers, including their messaging policies and their forbidden or restricted content policies. Those policies apply to your traffic and are incorporated into this Policy by reference. Where a provider's policy is stricter than this one, the stricter rule applies.
We are not endorsed by or associated in any way with Meta Platforms, Inc., WhatsApp LLC or their subsidiaries. By using the Service, you declare that you understand the WhatsApp terms of service and are in compliance with them.
By providing a phone number to us, you consent to our using automated dialing technology to send you text messages, and you authorize us to send you account, service and transactional communications at that number.
This does not extend to marketing messages, which you may opt into and out of separately.
We may monitor, screen, refuse, delay, block or remove traffic sent through the Service, but we are under no obligation to do so.
If you breach this Policy, we may immediately suspend or terminate all or part of the Service and the Terms of Service, without penalty or liability to us. You remain liable for fixed fees incurred in respect of a suspended or terminated number, and for any charges, fees or penalties passed on to us by a carrier or channel provider as a result of your traffic.
To report messaging abuse originating from the Service, email support@2chat.co with “Messaging Abuse” in the subject line.