Area code 254 serves a vibrant region in central Texas, including the major city of Waco, known for its rich history and thriving community. This area code also encompasses charming towns and scenic landscapes that attract both residents and visitors. Business owners might choose to use this local area code to establish a strong connection with the community, signaling their commitment to serving local needs. By adopting area code 254, businesses can enhance their regional identity and appeal to customers who value local engagement and personalized service, fostering growth and loyalty in the heart of Texas.