Area code 978 serves the charming northeastern region of Massachusetts, encompassing the historic city of Salem, known for its rich maritime history and vibrant cultural scene. This area code covers a diverse blend of communities, from quaint coastal towns to innovative suburban hubs. Business owners might choose to use this local area code to establish a strong regional presence, tapping into a market characterized by both traditional values and modern growth. By adopting area code 978, businesses can connect with a community that values heritage and innovation, enhancing their local credibility and fostering customer trust.