Area code 540 serves a picturesque region in Virginia, encompassing charming locales like Luray. Known for its proximity to the stunning Shenandoah National Park, this area offers a serene yet vibrant atmosphere that appeals to residents and visitors alike. Business owners might choose to adopt the 540 area code to tap into the community’s strong local identity and connect with a clientele that values the region’s natural beauty and friendly, small-town feel. Using this area code can enhance a business's local presence and demonstrate a commitment to serving the unique needs of the Virginia heartland.