Area code 423 serves the picturesque eastern region of Tennessee, encompassing vibrant communities such as Greeneville. Known for its rich history and welcoming atmosphere, Greeneville offers a charming blend of cultural heritage and modern amenities. A business owner might choose this local area code to tap into the community's strong sense of identity and foster connections with residents who value local enterprise. By using area code 423, businesses can align themselves with the region's commitment to growth and community support, enhancing their appeal to customers who appreciate local dedication and personalized service.