Area code 573 serves a vibrant section of Missouri, encompassing the lively city of Columbia, a hub of education and innovation with the University of Missouri at its heart. This area code covers a diverse region, offering a blend of rich cultural heritage and modern amenities. Business owners might choose to use this local area code to tap into the strong community ties and local loyalty prevalent in the area. With Columbia's dynamic economy and welcoming atmosphere, the 573 area code provides businesses with a credible and approachable identity, appealing to both local residents and visitors alike.